Love Brought You Here. Us Too.

Nothing matters more to us than connection. Allure Bridals strives to provide everyone — from the engaged to members of the wedding party — gorgeous wedding wear for every look and budget. We have something for everyone: iconic Mikado ballgowns, luxurious velvet tuxedos, sleek minimalist crepe and whispers of chiffon. Designed from the heart, to make your wedding utterly unforgettable. Test15

Abella

This is a test. Dreamed up for the ultra-romantic, luxe bride, each and every Abella gown is an absolute statement. The collection encompasses timeless lace bridal looks, chic satin off-shoulder gowns, on-trend long sleeves and dramatic mermaid silhouettes. A look for every bride, each design more jaw-dropping than the last.

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Disney Weddings

Even in your youth, you dared to conjure up illusions of grandeur. Ah, behold! That fateful day arrives at last, where you prepare to embark upon your 'happily ever after.'

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Bridgerton Weddings

Introducing Bridgerton Weddings... Drawing from the shows’ opulent aesthetic and the bold, regal fashions of the character of Queen Charlotte, this collaboration brings romance and glamour to modern-day brides.

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Wilderly

The Wilderly Bride Collection belongs anywhere and everywhere. Sophisticated bohemian wedding gowns are dreamy and comfortable, and they stand out in a crowd, with countless eye-catching romantic details. Made for bare feet and memories, for dancing and unknown destinations: this is Wilderly Bride.

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Suits & Tuxedos

Allure Suits & Tuxedos presents five collections of modern suiting and tuxedos that beautifully blend classic lines with thoughtful detailing and an on-trend fit.

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Allure Bridals

The Allure Bridals Collection is the brand family's flagship line, with design elements rooted in iconic, timeless bridalwear. Modern silhouettes and subtle nods to current trends keep the Allure Bridals Collection glamorous, eye-catching, and perennially wearable. this is a test.

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Madison James

Extraordinary moments are meant to be enjoyed in your favorite dress. Madison James gowns have something for everyone. A modern wedding dress made for timeless memories. An exquisite bridal gown made for authentic enjoyment. We've combined elegance of traditional bridal fashion, with the sensibility of today's bride. Meet Madison James.

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Tell Us Your Love Story

At Allure, there's nothing better than seeing happy brides wear our gowns. If you'd like your wedding to be featured on Allure - we'd love that too. Feel free to submit your photos for a chance to be featured on our socials & blogs. Congrats on your special day!

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Inspiration

Your wedding inspiration starts here! Browse our library of beautiful real brides, as well as other useful articles as you begin your wedding planning journey.

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Disney-Inspired Wedding Dresses for a Fairytale Summer

Friday, April 25, 2025

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